Trade marks and designs

Trade marks are used by most industries in Europe. Trademark-intensive industries contribute directly for 21.7% of European jobs and 37.3% of the EU GDP. Design-intensive industries also contribute directly for 14.2% of employment and 16.2% of GDP in the EU. (Source: EUIPO/EPO)

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Trade marks and designs particularly are important tools for companies in the innovation process. Trade marks are used to bring products to the market. Consumers will associate a product’s quality with a trade mark. In addition, designs are used to shape a product or a service in such a way as to define what is desirable for the consumer and distinguish it from competitors.

Publications

Position papers		Date
	The EU Design Reform - BusinessEurope comments	21/02/2023
	Revision of the EU legistion on design protection - BusinessEurope comments on the public consultation	13/07/2021
	Inception impact assessment on the review of the EU design protection legislation - BusinessEurope comments	16/12/2020
	Evaluation of EU legislation on design protection - Comments on the consultation	26/03/2019
	EUIPO Strategic Plan 2025 consultation - BusinessEurope comments	26/02/2019