Consumers/marketing
Consumers and businesses are natural actors of the internal market . Consumer policy and business environment are therefore two key pillars in a growth and jobs agenda.
BusinessEurope promotes a sound and balanced consumer policy that ensures an adequate high level of consumer protection, promotes competitiveness of companies and helps embrace the new opportunities of the digital economy.
![](https://www.businesseurope.eu/sites/buseur/files/styles/buseur_scale_crop_496_x_250/public/media/illustrations_topics/topic_consumers.png?itok=n4_F1yMX)
BusinessEurope vision for consumer policy in Europe includes:
- focus on better implementation and enforcement of existing rules by public authorities and deeper international cooperation and coordination;
- promotion of out-of-court means of redress (alternative dispute resolution and online dispute resolution) which are faster and more cost effective when compared to judicial means;
- new rules only when absolutely necessary, provided they are evidence-based, future-proof and they follow a targeted/ full harmonisation approach;
- improving awareness of the European consumer acquis among consumers but also among smaller companies with lower legal resources;
- promotion of informal dialogue between business and consumers.
Publications
Press releases | Date | |
---|---|---|
Access to EU consumer group actions should support consumers, not law firms and funders | 28/11/2019 | |
An easier consumer journey when buying online | 22/07/2019 | |
EU New Deal for Consumers: a solution in search of a problem | 11/04/2018 |
Reports and studies | Date | |
---|---|---|
Recommendations for a better presentation of information to consumers | 22/07/2019 |
Contact
![](https://www.businesseurope.eu/sites/buseur/files/styles/buseur_contact/public/media/staff_pictures/landscape/pedro_oliveira-217.jpg?itok=njbR-mUa)
![](https://www.businesseurope.eu/sites/buseur/files/styles/buseur_contact/public/media/staff_pictures/landscape/maria-evangelia-kafana-2024-for-web.jpg?itok=waj3Si8K)