Inclusiveness is key in shift to circular economy in Europe

“Member states have to engage effectively with businesses, each other and the EU institutions to make sure that circular economy is not just a Brussels discussion. In this context, it is vital that we understand the challenges that member states and their businesses face”, BusinessEurope Director General Markus J. Beyrer said at an event on circular economy on 7 June. BusinessEurope has launched the European Circular Economy Industry Platform to highlight these challenges and what SMEs, industry and other businesses are doing already. “Raising awareness and inclusiveness is key in making sure Europe as a whole shifts to a circular economy and grasps its huge socio-economic potential”, Beyrer added. Other keynote speakers were Irmfried Schwimann, Deputy Director-General at DG GROW, European Commission; Kęstutis Sadauskas, Director for Circular Economy and Green Growth, DG Environment; and Alexandre Affre, Director of Industrial Affairs at BusinessEurope. Photos