Europe needs to think Digital

“European industry must succeed in the digital economy. Digitalisation is no longer a choice for European businesses. It is a necessity to remain globally competitive. Even more so, it offers vast opportunities to all sized businesses in all sectors” said BusinessEurope’s Director General Markus J. Beyrer on 4 November at the General Assembly of ETNO, the European Telecoms Network Operators Association. After stressing the current investment challenges Europe is facing, also in crucial areas like connectivity infrastructure, he made a call to rethink Europe’s approach to regulation in order to create the right conditions for business to innovate and invest. If done right, digitalisation could be worth 1.25 trillion euros for Europe’s industry by 2025 - but the losses from not grasping digital could be up to 600 billion euros.
Photo copyright: Geoffrey Fritsch