Business leaders identify digital as critical to Europe’s growth

The vast majority of European business leaders regard digital technologies as important to improving Europe’s competitiveness and economic growth, according to a study by Accenture presented at the European Business Summit. Yet, half of them believe Europe will trail the USA and China in developing digital technologies over the next three years. Beyrer commented: “Digital must not be seen as a sector in itself but as an enabler of business growth, also in the so-called traditional sectors of the economy”.