The recalibrated legal framework in the EU, as manifested by the promulgation of the General Data Protection Regulation (GDPR), is key in an effort to better control the processing of personal data. Additionally, the forthcoming regulation on privacy and electronic communications is expected to give new impetus to the way privacy is protected in electronic communications. In the light of those regulations, the European Commission (DG CONNECT), the EU Agency for Network and Information Security (ENISA), the Polytechnic University of Catalonia (UPC) and Telefónica are organising the Annual Privacy Forum 2018.